Marketing training held for voluntary and community organisations in East Sussex

31 October 2014

A variety of local voluntary and community organisations from across East Sussex recently attended a marketing training workshop to learn more about promoting their businesses and working in the community.

The event was organised by Volunteer Centre East Sussex, 3VA and Amey, who worked together to offer an interactive training session focused on a variety of marketing and public relations topics.

Workshops included:

  • Public relations – developing relationships with local media and writing successful press releases
  • Social media – the available options and which is most suitable for different organisations
  • Effective networking – why is it important and how to make it useful for your organisation
  • Running a successful, profit-making community organisation.

Allison Darling, Senior Communications Manager at Amey, said: “We were pleased to be able to work with 3VA and Volunteer Centre East Sussex to develop and deliver the marketing training session. Amey is committed to investing in local communities through sharing our collective wealth of expertise and best practice. We were delighted at the response received from the attendees and hope they have been able to take away some of the advice to use in their own organisations.”

Adam Chugg, Chief Executive Officer at 3VA, said: “As a council for voluntary action seeking to support and develop local charities, 3VA was delighted to collaborate with Amey who brought a wealth of marketing expertise and shared it with local voluntary and community organisations throughout Eastbourne, Lewes District and Wealden. From discussions on the day and feedback received, participants from the voluntary sector found the session extremely valuable. We look forward to working with Amey again on future projects that will deepen the sector’s knowledge, improve skills, and increase its impact.”

The session included master classes, mini-training, discussions and networking opportunities. Real examples of work being done across the country were shared to show how successful marketing can benefit organisations.